Truth is absolutely the most important.

Well, rhythm and then truth;
You can't have a song without rhythm.
Rhythm,
Then truth.
But truth is the second most important.

Okay, rhyming and then rhythm;
People like songs that rhyme.
Rhyming,
Then rhythm,
Then truth.
But truth is the third most important.

Wait, social media and then rhyming;
You've got to connect with your fans.
Facebook,
Then rhyming,
Then rhythm,
Then truth.
But truth is the fourth most important.