The retail and fashion industries offer a lot opportunities but there are challenges and stiff competition. To stay ahead, retail and fashion stores need to offer the latest and best quality products at competitive prices. The job can be get done through professionals called merchandizing managers or merchandizers who play a vital link between the vendors and the customers.

Merchandizing managers are professionals who select the products to be sold keeping in mind the requirements of targeted customers. These managers are usually employed by boutiques, departmental stores, malls and retail outlets.

Merchandizers work closely with buyers to identify any upcoming trends. The main focus of a merchandizer is to ensure that the departments or stores for which they work meets its sales targets and earns a healthy profit. If margins are below expectations, they need to analyse the reasons and alert management about the problems.

Though the field of merchandizing does not require any specific degree but a bachelor's degree in business, merchandizing or similar field is preferred. A student can further pursue master's or a doctoral degree for better prospects. Also, merchandizing manager must possess good knowledge of the company and customer needs, industry awareness, presentation and negotiation skills, a confident personality and innovative ideas. Merchandizing is a challenging field, hence the merchandizing manager should be able to provide effective solutions for various problems.

"The scope of merchandizing is huge. Unfortunately, there are hardly any merchandizing companies in Nagpur. You don't need a specific background to enter this field. Any person with good communication skills and the ability to learn can excel in the field," said Prashant Siriah, director of city-based Global Merchandize and Logistics.

"The biggest challenge of this field is to meet customer's demands. The market is huge. I feel there is dire need to boost merchandizing industry in the city. Being a garment merchandizer, I would suggest students to be stay updated with the latest trends and traits of retail markets," said Pooja Bembi, garment merchandizer, owner B Different boutique.

"Merchandizing has a huge market outside Nagpur. We began from Nagpur but are business is now set in Bengaluru. We have seen the industry grow. As an experienced professional, I can only say that merchandizing has a lot to offer. Students should be open to explore. Out of the box thinking and excellent management skills are qualities a merchandizing managers need to have," said Nikhil Pandey, co- founder of Thinkstrokes, Bengaluru.

"People who want to join this industry need to have complete interest in it. I am passionate about my work. It's important because once you come into this industry you have to create your own path. I feel as merchandizers we need to come up with innovative ideas to cater to the interest of today's generation who are so much aware of fashion and apparels," said Anmol Huda, garment merchandizer, SWAG Store, Nagpur.

Merchandizing offers a decent pay scale. It offers steady growth to people having the right skills and attitude but one needs to be patient.

(Reporting by Shrushti Wanare)

STUDENT QUOTES

I think fashion is something you create. You work on it. It's more than theory. It challenges your creativity. It's not when I read books but it's when I sit with the outfits I understand its details. Merchandizing interests me. It has multiple layers to experiment with. I am particularly more inclined towards garment merchandizing.

Gundeep Kalra | fashion and merchandizing, Indian national institute of fashion designing,

I am pursuing fashion designing. I wish to study fashion further and I think merchandizing as an industry offers good opportunities as well as bright financial prospects as a career. It tests your imagination skills. It is a very indulgent course. A student needs a mix of creative potential and aptitude to excel in this field.

Ayshna Verma | UG student fashion designing, pearl academy, delhi

Colleges offering merchandizing courses

Parsons School of Design, Talent Edge, Nagpur

Courses offered: Online

Program: Diploma in Executive Programme Of fashion and Merchandizing

Duration: 5 months

Fees: Rs65,000

School of Fashion and Technology, Pune

Courses offered: On Campus

Program: Post Graduation in Fashion and Merchandizing

Duration: 2 years

Pearl Academy, Delhi/ NCR

Courses offered: On Campus

Program: Post Graduation in Fashion and Merchandizing

Duration: 2 years.Read more at:http://www.marieaustralia.com | www.marieaustralia.com/red-carpet-celebrity-dresses