Sometimes, I don't know what is the problem of my so called colleagues... There are so many issues worth tackling in the movie industry where as a movie maker u invest so much finance, time and energy and get back very little or nothing... Yet, what concerns our youths is celebrations, parties, function attendance and all... The so called movie ambassadors came up at the period of political campaign... Will this gathering still stand after they are bn used for political campaigns... That's a question that I'm sure can't b answered... D crazy aspect, s dt every name now goes first with Ambassador lagbaja or Ambassador tamedu... So crazy.... Rebranding starts from our selves... No group whatsoever, has d power to influence a corrupt, mis-managed, malfunctioning industry that needs urgent attention... I'm surprised to even find respected movie makers sleeping and putting heads in same direction... If we want to speak in one voice, I believe... There's an existing body, when d music sector got its branding and uplifted its current face to d very level its today, D's were not d measures and procedures takn.... Even in Hollywood, I have nvr heard of Ambassador Nicolas Cage, Ambassador Angelina Jolie etc... Neither in bollyhood have I heard of Ambassador Shakiru Khan or Ambassador John Abraham. What a pity..., even the newly experienced movie makers that doesn't even know what D's game is all about bear Ambassadors... I hear, there's fine for misbehaviour at events and all... Hmmmmmm, those that have sumfn upstairs, let them start thinking... Don't b used for sumfn that u will end up not benefitting and later b d glory of sum people that knows where this is going and the aim behind it.... However, if the motive is truly for d upliftment of D's great job that we all do with great passion... God help us all.... Tokunbo Awoga