"That's not a good hat for a fine looking man. That's a go to hell hat." I said "I don't understand." Steve piped on up "Man, I'm trying to sell that." To which Bob retorted "It's a god awful hat! When it is donned and someone does yell that it's ugly and fugly you say go to hell." So I bought two right then and put one of them on. Walked to the door and before I was gone I turned and I smiled It was not a hard sell "Well gentleman thank you now go to hell!"