Georgiana Seymour, Duchess of Somerset crowned 'Queen of Beauty' at the 1839 Eglinton Tournament, the first known beauty pageant;
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European festivals dating to the medieval era provide the most direct lineage for beauty pageants. For example, English May Day celebrations always involved the selection of a May Queen. In the United States, the May Day tradition of selecting a woman to serve as a symbol of bounty and community ideals continued, as young beautiful women participated in public celebrations; such as the beauty pageant held during the Eglinton Tournament of 1839, organized by Archibald Montgomerie, 13th Earl of Eglinton, as part of a re-enactment of a medieval joust that was held in Scotland; the pageant was won by Georgiana Seymour, Duchess of Somerset, wife of Edward Seymour, 12th Duke of Somerset, and sister of Caroline Norton; Georgiana proclaimed "Queen of Beauty";
Entrepreneur Phineas Taylor Barnum staged the first modern American pageant in 1854, his beauty contest closed down after public protest; However beauty contests became popular in the 1880s; In 1888 the title of 'beauty queen' was awarded to an 18-year-old Creole contestant at a pageant in Spa, Belgium. All participants had to supply a photograph & a short description of themselves to be eligible to enter; a final selection of 21 judged by a formal panel. Such events were not regarded as respectable; But beauty contests came to be considered more respectable with the first modern "Miss America" contest held in 1921; Still the oldest pageant in operation, the Miss America pageant was organized in 1921 by a local businessman as a means to entice tourists to Atlantic City, New Jersey; The pageant hosted the winners of local newspaper beauty contests in the Inter-City Beauty Contest & was attended by over one hundred thousand people; Sixteen-year-old Margaret Gorman of Washington, D.C. was crowned Miss America 1921, having won both the popularity and beauty contests, and was awarded $100