Red Velvet has been lauded for breaking stereotypes among popular girl groups in South Korea, whose concepts tend to fall under two categories: "cute, or "pure" and "****", to fulfill a certain fantasy; in a country where girl groups' fan bases are typically male, according to Taylor Glasby of Dazed Digital, the majority of Red Velvet's fans are young women and commented that "They {Red Velvet & ReVeluv} are neither **** nor innocent, the band's music videos are often dark, trippy, sinister, or haunting, even when they're flooded in pastel colors". In 2017, IZE Magazine named the group as one of the successful female figures who helped transform the passive image of South Korean women at a time when feminism had risen as an issue in the country. The group's music also sets them apart from other K-pop artists. K-pop idols in general suffer from a prejudice that they aren't considered real musicians by music critics. But because of the group's diverse musical inspirations and styles, these critics have since claimed that Red Velvet has pushed the boundaries of music in the early 21st century.
In February 2018, Time magazine named Red Velvet as one of the best K-pop groups ever, highlighting their versatile musical styles; Red Velvet was recognized for their brand recognition and marketing power, having topped 'Girl Group Brand Power Ranking' published by the Korean Corporate Reputation Research Institute for three consecutive months.
Red Velvet performed in Pyongyang on April, 1 2018. This made them the fifth idol group to ever perform in North Korea. They performed "Red Flavor" & "Bad Boy" at the East Pyongyang Grand Theater to an audience that included Kim Jong-un. The concert was billed as "Spring is Coming" and is part of a wider diplomatic initiative between the ROK & the DPRK