It isn't just a word.
It isn't just something that people say.
It isn't whatever you are thinking it is.
It is a diss.
It is a sign of dismay.
It is a sign I dread.
Don't dare say it to me.
Don't dare mouth it.
Don't you dare.
For it hurts.
For it pains.
For it does things that you wouldn't expect.
For whatever isn't the whatever you expect.