Every thought that has ever been thought, has been said in one form or another. We have cliches just to describe cliches. "There is nothing new under the sun".
It is a challenge to say anything new, or to express any truly original idea. And likely, if you could do just that, it would hold little relevance or worth.
"I love you like lamps love electricity". Sure, no one has likely ever said this, but what does it mean? What wit is expressed herein? See what I mean?
So it is the storyteller's quest eternal, to find the words to express the thoughts that will touch a person's open heart, and cause them to feel feelings unfelt.
How can they fulfill this noble duty, when cliches are so prevalent, and to be truly original is to be nonsensical, and life is like a box of chocolates?
It's not an easy question to answer, but I have pondered and thought, and here is what I found myself thinking. The storyteller's plight can be solved.
They must find a rightful balance, between novelty and well-worn tradition. The trick of the tale is to say something old in a unique and distinctive way.
For what every person has is their own voice, that is something that cannot be duplicated. The trick is not to say a hundred different things, but rather, say one thing in a hundred ways.
Each and every person can put their own spin on those well-worn homilies, or bland bromides, to make them new and exciting once more, and speak to that thing called the human condition.