Jul 2016
Think summer dressing in Australia and Zimmermann has always been front-of-mind. No surprise then, that it was the first Australian label to be picked up by Net-A-Porter 10 years ago - a milestone that is being celebrated by Zimmermann’s fourth (yes, fourth) collaborative capsule collection with the company.
“We’re saying 10 years of good time,” says Nicky Zimmermann on the phone from the Zimmermann’s headquarters in Rosebery. “The actual concept can be in a matter of days, particularly if you have a really good feeling about it like this one.” For her sister Simone, she remembers speaking to Net-A-Porter about it in February - “they were extremely supportive, they’ve always understood the whole designer space,” she says. “You do these sort of things and it’s one day at a time.”
For her favourite piece, she zeroes in on a printed dress with a lace trim. “I just know that I would wear it to a beautiful dinner or a wedding somewhere overseas. It’s got a lovely, relaxed vibe and lots of detail.” Each and every element is exclusive to the collection, from the lace to the print. “Nothing is anything we’ve used before,” Nicky explains.
Evolving from a Paddington market stall 25 years ago to six US stores and more to come (next on the list: London) is no easy feat. “Zimmermann have always had an international perspective,” says Maria Williams, a Net-A-Porter buyer who has worked with the label since starting at the e-tailer in 2010. “They were one of the first Australian brands to go global. They set their sights on the US by setting up stores in New York and L.A. and they’re continuing to grow. They have managed to tap into what every woman wants to wear globally… What’s been integral to the brand since its inception has remained but their move to show at New York Fashion Week and developments in terms of their fabrications have certainly elevated its position on the global fashion stage.” The label will also be moving to a larger US office in New York. “There’s more infrastructure in terms of general staff joining that team,” divulges Simone - not that she’s forgetting Australia too, since she also mentions the Paddington store that will relaunch in July.
“The essence of what we do is always there,” says Nicky. “On the design end, myself and the design team are better for each collection. It’s not where I want to be if I want to be only as good as my first two collections, 25 years ago!”Read more at:http://www.marieaustralia.com | www.marieaustralia.com/vintage-formal-dresses
“We’re saying 10 years of good time,” says Nicky Zimmermann on the phone from the Zimmermann’s headquarters in Rosebery. “The actual concept can be in a matter of days, particularly if you have a really good feeling about it like this one.” For her sister Simone, she remembers speaking to Net-A-Porter about it in February - “they were extremely supportive, they’ve always understood the whole designer space,” she says. “You do these sort of things and it’s one day at a time.”
For her favourite piece, she zeroes in on a printed dress with a lace trim. “I just know that I would wear it to a beautiful dinner or a wedding somewhere overseas. It’s got a lovely, relaxed vibe and lots of detail.” Each and every element is exclusive to the collection, from the lace to the print. “Nothing is anything we’ve used before,” Nicky explains.
Evolving from a Paddington market stall 25 years ago to six US stores and more to come (next on the list: London) is no easy feat. “Zimmermann have always had an international perspective,” says Maria Williams, a Net-A-Porter buyer who has worked with the label since starting at the e-tailer in 2010. “They were one of the first Australian brands to go global. They set their sights on the US by setting up stores in New York and L.A. and they’re continuing to grow. They have managed to tap into what every woman wants to wear globally… What’s been integral to the brand since its inception has remained but their move to show at New York Fashion Week and developments in terms of their fabrications have certainly elevated its position on the global fashion stage.” The label will also be moving to a larger US office in New York. “There’s more infrastructure in terms of general staff joining that team,” divulges Simone - not that she’s forgetting Australia too, since she also mentions the Paddington store that will relaunch in July.
“The essence of what we do is always there,” says Nicky. “On the design end, myself and the design team are better for each collection. It’s not where I want to be if I want to be only as good as my first two collections, 25 years ago!”Read more at:http://www.marieaustralia.com | www.marieaustralia.com/vintage-formal-dresses
