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May 2016
ALMOST 500 aspiring fashion designers competed to represent Malaysia in the grand finale of this year’s AirAsia Runway Designer Search 2016.

The online submissions were narrowed down to 25 contestants, where a panel of judges chose their top 10 from that pool.

These top 10 contestants aged between 18 and 28 years old were judged based on their creativity, originality, theme and presentation.

From there, the top three lucky ones will represent Malaysia in the grand finale, which will also see contestants from five other Asian countries including Singapore, Indonesia and the Philippines.

“We have so many potential designers this year and it is very exciting to see their designs come to life on the runway,” said Kuala Lumpur Fashion Week Ready to Wear (KLFW RTW) founder Andrew Tan.

He said there was no one winner when it came to fashion as everyone had their own kind of creativity, which is why he is happy to send three finalists from Malaysia to compete in the grand finale.

“We are proud to have three designers representing our country.

“This year’s theme of Asean inspiration is where they can draw their inspiration from any Asean country, not just Malaysia,” he said.

He advised aspiring designers to not miss this opportunity to shine at one of the country’s biggest fashion events.

This can also be their platform to make their dreams come true as their designs will be showcased at the Kuala Lumpur Fashion Week and sold on Fashion Valet.

Joining Tan on the judging panel was AirAsia Berhad chief executive officer Aireen Omar who sees this as an event to capture Malaysia’s best talent in the fashion industry.

“We decided to make this contest a regional one to not only create more excitement but elevate the contest to a higher level,” she said.

Last year, the runway designer search was limited to Malaysian contestants.

She said making the contest regional was in line with AirAsia, which was all about networks and connectivity.

“It is also in sync with our Asean theme, where contestants draw inspiration from their travels to other countries,” she said.

In August, the top three contestants from each country will compete at the grand finale in Kuala Lumpur.

The winner will walk away with the title “Air Asia’s Most Promising Young Designer 2016” and prizes worth at least RM350,000 including a confirmed show segment to showcase the full collection on (KLFW RTW).

In addition, the winner will be mentored by the KLFW RTW team, RM25,000 to produce a capsule collection on Fashion Valet and RM150,000 AirAsia BIG Points to fly.Read more at:http://www.marieaustralia.com/formal-dresses-adelaide | www.marieaustralia.com/formal-dresses-perth
judy smith
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judy smith
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