Here
Is a timely
Noun to consider
From the Merriam-Webster page.

"Trumpery."

Note (at bottom) the list of near-antonyms;
what is the opposite of trumpery?

[Popularity: Bottom 40% of words]

trumpery
noun trum·pery \ˈtrəm-p(ə-)rē\

Definition of trumpery

1
a : worthless nonsense b : trivial or useless articles : junk <a wagon loaded with household trumpery — Washington Irving>

2
archaic : ****** finery

Origin of trumpery

Middle English (Scots) trompery deceit, from Middle French, from tromper to deceive

First Known Use: 15th century

Examples of trumpery

<claims for weight-loss products that are based much more on Madison-Avenue trumpery than on bariatric science>

Related to trumpery

Synonyms
applesauce [slang], balderdash, baloney (also boloney), beans, bilge, blah (also blah-blah), blarney, blather, blatherskite, blither, bosh, bull [slang], bunk, bunkum (or *******), claptrap, codswallop [British], crapola [slang], crock, drivel, drool, fiddle, fiddle-faddle, fiddlesticks, flannel [British], flapdoodle, folderol (also falderal), folly, foolishness, fudge, garbage, guff, hogwash, hokeypokey, hokum, hoodoo, hooey, horsefeathers [slang], humbug, humbuggery, jazz, malarkey (also malarky), moonshine, muck, nerts [slang], nuts, piffle, poppycock, punk, rot, *******, senselessness, silliness, slush, stupidity, taradiddle (or tarradiddle), tommyrot, tosh, trash, nonsense, twaddle

Related Words
absurdity, asininity, fatuity, foolery, idiocy, imbecility, inaneness, inanity, insanity, kookiness, lunacy; absurdness, craziness, madness, senselessness, witlessness; hoity-toity, monkey business, monkeyshine(s), shenanigan(s), tomfoolery; gas, hot air, rigmarole (also rigamarole); double-talk, greek, hocus-pocus

Near Antonyms
levelheadedness, rationality, reasonability, reasonableness, sensibleness; common sense, horse sense, sense; discernment, judgment (or judgement), wisdom
By: Robinson Bolkum