A man crashes a car into a billboard pole. He is alive because his seat belt performed perfectly on how it was designed, but now the billboard is there, teetering and falls onto his car as slowly as imaginably possible. Him seeing it, he fumbles with the seat belt, trying to become free. By his own luck. Shrapnel has jammed the seat belt in place. Now as he watches the billboard slowly edges ever closer to his car and his eventual death. He screams at the top of his lungs. After 2 minutes, that cry for help has gone to a whisper. Not a man's whisper, but his car's radiator steaming after being punctured and smashed by the billboard. He is now not only trapped by what first saved his life, but also between a car and a hard place. Slowly deteriorating, his muscles giving in.