The tendency to over-report socially desirable characteristics or behaviors in one self and under-report socially undesirable characteristics or behaviors.
Putting on your face. I call it Star Self-F**king. Pitifully normal.
It is reported that FB and Google are helping to locate Nepal's earthquake victims so....I guess we can say that our Facebook face is simply a reflection of who we really are: narcissist or altruistic or something in between. (http://money.cnn.com/2015/04/27/technology/google-facebook-person-finder-nepal/index.html)