Born free,
what have you been branded to buy as truth?

You couldn't help but consume the prime conditioning,
angelic thing, they manipulated your blank, slated value with price
Impressionable infant, deficient heuristics anchored in tradition
were all you were given, they represented trend's definition of right

Blind to blinders set by frames,
you will never long for sky you've never seen
While you've been growing, who's been leading?
Who's been sowing, who's been reaping?

Now you are as you're told.
Now you are as you're sold.

You didn't see how your movements were determined: causal reinforcement and cogged belief systems
Hunters exploit the needs of the herd and they traded you meaning for all you were worth
Customerary compliance made you meek and the markets less violent
Your standardized schema had felt so secure, while their fashion pruned passion's significant core

Blind to blinders set by frames,
you cannot be free if you don't see your cage
While you've been growing, who's been sneaking?
Who's been sowing, who has been reaping?

Now you are as you're told.
Now you are as you're sold.

They'll come as salesman, promised happiness in their wares
They'll come as preachers, with taxing cross for you to bear
They'll come for your time, your money
They'll come for your life, and your sunny days
will be grey without that which you never knew you needed
No, you never ever needed

What have you been branded to buy as truth?

You won't choose to see your reflection on the discount shelf,
reduced to pelf, you let them establish the goods so you could be saved
from spending efficient economy, it's ironic that you're their battery
and though their floor is your slaved ceiling, you give your Self away

You won't see your light inside
if you're guided by other selfish minds!
How did you begin?
What have you been?
Who are you now?