People are about living.
What is living about?
Is living about wealth? longevity? love? 
Loving is about following your heart.
Your heart is about pumping blood.
Blood is about carrying oxygen.
Oxygen is about breath.
Breath is about air. fresh air.
The outdoors is about nature. sunlight. moonlight.
Moonlight is about night.
Night is about darkness.
Darkness is about evil.
What is evil about?
Is evil about defeating good? causing pain?
Is good about defeating evil? preventing pain?