"benetton" poems
The nineties sold us unity:
bright sitcoms,
Benetton colors,
commercials where everyone smiled
as though inequity had been resolved.
But the decade bled on screen—
a Black man beaten on asphalt,
a truck driver dragged from his cab,
bomb dust in Oklahoma,
children hunted in a school corridor.
Unity was the costume;
violence was the stage.
Then came a Black president.
For a moment,
the story looked complete.
"Post-racial," they said,
as though history had closed.
But the mask split.
Social media tore out the gatekeepers.
The hate that had been muted
found its tongue,
found its profit,
and screamed into the feed.
Division pays.
Unity does not.
Violence is systemic,
holistic,
from home to street to state.
Silence makes it whole.
The ethic remains:
If it is wrong, you stop it.
Otherwise the cycle turns,
profitable, endless,
calling itself America.
Aug 19, 2025
Aug 19, 2025 at 5:45 AM UTC
To be in McLaren MTC,
That really would be cool,
I hope this competition's real,
Not an early April fool.
A dedicated petrol head,
Who's driven an F1 car,
A Benetton in Spain last year,
Not a Prost, or Jaguar,
Would love to see the inside track,
See inside a first class team,
To sit and sip the atmosphere,
Would fulfil a long held dream
To be sat there in race control,
Just as the race is run,
Aside from being a privilege,
Would really be such fun.
So in picking out a winner,
It's very clear to see,
You need to look no further,
The one to pick is me !
Mar 21, 2018
Mar 21, 2018 at 1:48 PM UTC
lines mark boundaries
scratched by gunship
cannon fire
crossed regardless by
their smoke .
preserved on haze made
horizon from concrete
ministries bunkering
a fissionable peace.
avant garde fighters
control as shoeless
fashionistas
brokering fear in a
'retro' style of blades
and system spooks.
working poor garb
in fake labels
preferring sim-culottes
to any daring
protests against
themselves.
we are all Benetton
and on message hating
colour or hating the
hating of colour.hungry
habits of the two tones
chimed by the 'we all bleed
the same' brigades.
shop the same, perhaps.
standing in queues behind
logos made of corporate
programming dependant
on the modern gunship
smoke territorying our
lives.
we are all under arms.
Aug 6, 2016
Aug 6, 2016 at 7:55 AM UTC