Ek naadan parinde ka haath aapne thaama,
Apne dil mein diya sabse khubsurat thikana.

Phool ki mehak ko jaata nahi churaya.
Suraj ki kirne ko jaata nahi chupaya.

Khuda ne itna sikhaya hai mujhe,
Aapke liye dua karu khud se pehle.

Mere dil ka dard kisne hai dekha,
Ye dost muskaan ke peeche ki kahani padh leta.

Vaada karte hain ye rishta dil se nibhayenge,
Aapki shiddat mein hadd se guzar jayenge.

Dil se maangi thi dua rabb se,
Qubool hui ibadat mulakaat hui jab aapse.

Duniya ki daulat hey ishwar nahi chahiye mujhe,
Sabse anmol tohfa mila jo jud gaye sanjog unse.

Dadhkano ki dadhakti har awaaz hai sirf unki,
Pyaar mein tabdil ** gayi hamari dosti.

Chand sa hai mukhda,
Mere jigar ka tukda.

Bin tere jiyenge ab hum na ek pal,
Tujhse juda hai aane wala har kal.

Bhut sataya humne aapko aapka jawab dene mein,
Hanji hum bhi chahte hain aapko aapki shiddat se.

Jud gye dil se dil tak,
Mujh par sirf hai aapka hakk.

Rooh se rooh ka rishta hai hamara,
Tujh bin ek pal nahi humein gavara.

Chadha diya hum par rang apna,
Poora hua ek pyaara sa sapna.

Aasman mein jab tak sitaro ka hai basera,
Ek dusre ka hain hum sahara.

Meri zindagi ke saaton janam hai aapke naam,
Aapke hi rahenge hum bheja khuda ko paigaam.

Pyaar mera rago mein lahu ban daude,
Apna sab kuch tum par qurbaan kar de.

Tum saath ** tou zindagi mein hai bahaar,
Tere bina zindagi bhi hai meri bekaar.

Khuda kasam har saans sirf tumhari,
Tumse hi judi hai zindagi hamari.

Rabb jaane kya lekh likhe unhone,
Milaya hai jab aage bhi whi sambhale.

Mai teri ** gayi haa mahiya,
Har kadam saath hain hum saathiya.

Rabb se pehle tumko yaad kiya,
Apna dil tumhe de diya .

Sacchi mohabbat tumse kar baithe,
Pta nahi chala kab hum aapke ** gye.

Zindagi se judi hai hayat aapki,
Aapka pyaar jaise maa ki thapki.

Har mod par saath hai aapke,
Chahe waqt kitni karwat badal le.

Aapki pagli sirf aapki hai yaara,
Tum bin kaun hai hamara.

Intezaar hai besabri se humein us din ka,
Jis din aapke naam se judega naam hamara.

Aapka har dukh hamara hai sajna,
Hamari har khushi par naam hai aapka.

Tumko bhi hai khabar,
Aye mere humsafar.

Maut ki gaud mein sone ke baad bhi,
Alwida nahi hai kehna humein kabhi.

Gujarish hai khuda se ,
Kabhi juda na karna unse.

Ek sang hi mitti ki chadar odh so jayenge,
Sacchi mohabbat dil se nibhayenge.

Mohabbat se kai upar hai mohaabat aapse,
Aisa koi shabd nahi jo ise piro ske.

Chaha tha humesha se humsafar mahadev jaisa,
Qubool hui dua hamari jo mila mahiya aisa.

Dilon ki awaaz mein hai itna asar,
Yaad kare joo ** jaati hai khabar.

Ibadat karne ka wo khubsurat lamha mile,
Tou hum apne humsafar  ke saamne sajda kar le.

Aate hai farishtey bankar,
Rehte hai har waqt haath thamkar,
Milta Hai anmol dosti ka vardaan jise,
Phulo se sazakar rakhna use,

Aate hai anzaan bankar,
Rahte hai dilon jaan bankar,
Sari hasratey pure ** jate hain,
Jab wo pyare dost muskurate hain,

Gum ke sagar mein dubne na dete
Khushiyan ka paigaam hain bhejte
Zindagi jeene ka maksad btate
Pyaara sa sansaar hai chahte

har pal ko khushnuma banate,
Sahi galat ka ehsaas karate,
Jo gumo me bhi saath nibhate hai,
Wahi sacche dost kahlate hai,

Khuda kasam kya khubsurat rishta hai dosti
Phulo se mehakta bagicha hai dosti
Yaaron ke bina adhuri hai zindagi
Zindagi jeene ki wajah h dosti


Written By
Sonia Paruthi & Shrivastva MK

Jis phul ne koi galati hi nahi ki, Use kis baat ki saza diya ja rha hai,
Es duniya me aane se pahle hi kyu use maar diya ja rha hai,

Ai Khuda kyu aise janwar ko tune banaya,
Ek chhoti kali ko pet me hi maar khud ko insaan btaya,

Na maaro us phul ko jisme us bhagwan ka hai waas,
Ek din aisa aayega jab ** jayega puri shristi ka naas

Arey nasamjh insaan sirf bete ki hi aas lagaoge,
To phir maa, behan aur dulhan kahan se paoge,

Mata-Pita ki galati ki saza us chhoti kali ko diya jata hai,
Ek chhote se andhere ghar me hi use maar diya jata hai,

Wo kali bhi baar baar unlogo se karti pukar,
Hey Maa-Baba mujhe pet me hi mat maar,

Ye duniya ek baar mujhe bhi dikha de,
Apne amrit ki ek ghunt mujhe bhi pila de,


Nanhi si jaan tou hai bekasoor,
Maar kar hi aakhir kyu milta hai pathar dilon ko suroor,

Wo bhi dekhna chahti hai duniya,
Janam lene se pehle hi Jaan gawani padti hai oo gudiya,

Apne hi hathon ukhed dete hai apne hi aangan ka phool,
Kaisa hai ye bereham logon ka usool,

Kismat wale hote hai wo insaan,
Jinki kokh mein dete hain betiyan bhagwaan,

Beti hai ishwar ka hai en anmol uphaar,
Jeene ka us nanhi jaan ko bhi hai adhikaar,

Sharam aati hai logo ki is ghatiya soch par,
Taras aata hai unpar
Jo apne hi ansh ka dete hain maar
Devi ka karte hain jo tiraskaar,

Banao ek naya usool
Beti ko karo qubool

Jeevan ka hai ye adhaar
Banta hai inhi se sansaar,

Likh us phul ka dard hamari aankhen bhar aai,
Teri banai duniya me O mera khuda ye teri kaisi khudai..
Ye teri kaisi khudai...


Collaboration by Manish Shrivastava and Sonia Paruthi

Zindagi ki Kashmakash mai
Ek Choti si Khauwish hai.  
Anmol  sa KehKasha bana dai.

The retail and fashion industries offer a lot opportunities but there are challenges and stiff competition. To stay ahead, retail and fashion stores need to offer the latest and best quality products at competitive prices. The job can be get done through professionals called merchandizing managers or merchandizers who play a vital link between the vendors and the customers.

Merchandizing managers are professionals who select the products to be sold keeping in mind the requirements of targeted customers. These managers are usually employed by boutiques, departmental stores, malls and retail outlets.

Merchandizers work closely with buyers to identify any upcoming trends. The main focus of a merchandizer is to ensure that the departments or stores for which they work meets its sales targets and earns a healthy profit. If margins are below expectations, they need to analyse the reasons and alert management about the problems.

Though the field of merchandizing does not require any specific degree but a bachelor's degree in business, merchandizing or similar field is preferred. A student can further pursue master's or a doctoral degree for better prospects. Also, merchandizing manager must possess good knowledge of the company and customer needs, industry awareness, presentation and negotiation skills, a confident personality and innovative ideas. Merchandizing is a challenging field, hence the merchandizing manager should be able to provide effective solutions for various problems.

"The scope of merchandizing is huge. Unfortunately, there are hardly any merchandizing companies in Nagpur. You don't need a specific background to enter this field. Any person with good communication skills and the ability to learn can excel in the field," said Prashant Siriah, director of city-based Global Merchandize and Logistics.

"The biggest challenge of this field is to meet customer's demands. The market is huge. I feel there is dire need to boost merchandizing industry in the city. Being a garment merchandizer, I would suggest students to be stay updated with the latest trends and traits of retail markets," said Pooja Bembi, garment merchandizer, owner B Different boutique.

"Merchandizing has a huge market outside Nagpur. We began from Nagpur but are business is now set in Bengaluru. We have seen the industry grow. As an experienced professional, I can only say that merchandizing has a lot to offer. Students should be open to explore. Out of the box thinking and excellent management skills are qualities a merchandizing managers need to have," said Nikhil Pandey, co- founder of Thinkstrokes, Bengaluru.

"People who want to join this industry need to have complete interest in it. I am passionate about my work. It's important because once you come into this industry you have to create your own path. I feel as merchandizers we need to come up with innovative ideas to cater to the interest of today's generation who are so much aware of fashion and apparels," said Anmol Huda, garment merchandizer, SWAG Store, Nagpur.

Merchandizing offers a decent pay scale. It offers steady growth to people having the right skills and attitude but one needs to be patient.

(Reporting by Shrushti Wanare)

STUDENT QUOTES

I think fashion is something you create. You work on it. It's more than theory. It challenges your creativity. It's not when I read books but it's when I sit with the outfits I understand its details. Merchandizing interests me. It has multiple layers to experiment with. I am particularly more inclined towards garment merchandizing.

Gundeep Kalra | fashion and merchandizing, Indian national institute of fashion designing,

I am pursuing fashion designing. I wish to study fashion further and I think merchandizing as an industry offers good opportunities as well as bright financial prospects as a career. It tests your imagination skills. It is a very indulgent course. A student needs a mix of creative potential and aptitude to excel in this field.

Ayshna Verma | UG student fashion designing, pearl academy, delhi

Colleges offering merchandizing courses

Parsons School of Design, Talent Edge, Nagpur

Courses offered: Online

Program: Diploma in Executive Programme Of fashion and Merchandizing

Duration: 5 months

Fees: Rs65,000

School of Fashion and Technology, Pune

Courses offered: On Campus

Program: Post Graduation in Fashion and Merchandizing

Duration: 2 years

Pearl Academy, Delhi/ NCR

Courses offered: On Campus

Program: Post Graduation in Fashion and Merchandizing

Duration: 2 years.Read more at:http://www.marieaustralia.com | www.marieaustralia.com/red-carpet-celebrity-dresses

Rishtey wo nahi hote jo duniya ko dikhaye jaye,
Rishtey wo hote hai jo dil se Nibhaye jaye.
Rishtey nibhana har kisi ke bas me nahi,
Ab to bs rah gyi hai yadon ki haseen gali,

Rishtey wo nahi jo sirf sukh me kaam aate hai,
Rishtey tou wo hote hai jo dukh me sath nibhate hai,
Rishta agar es dil se hota hai,
Wo rista bda hi atut hota hai,

Rishta banao tou use dilon jaan se nibhana,
Kisi ki bhawnao ka mazak na udana,
Kisi ki zindagi bankar uski zindagi na chhen lena,
Aankhon mein aansuo ka tohfa na dena,

Rishtey me khatas nahi mithas hona chahiye,
Rishtey me bahas nahi vishwas hona chahiye,
Wo rista ek na ek din tut jata hai,
Jo rishta dil se nahi dimaag se nibhaya jata hai,

Saath chhodne wale tou bus majburiyon ka haath thaam lete hai,
Nibhane wale tou maut ka darwaza khatakne kya aakhiri saans tak hamare saath hote hain,
Rishtey tou milte hai mukaddar se,
Sanjo lo unhe dil mein,

Jis rishtey ko us khuda ne bnaye hai,
Ek na ek din use jaroor milaye hai,
Jab do dil ek ** jate hai,
Tab wo ek anmol rishtey kahlate hai....

Collaboration  by Shrivastva MK and Sonia*Paruthi

Tuhade layi je ladna paya mainu taqdeera naal,

Haske mai lad laungi tuhadi khushiyan waal.



Tuhade waal je aaya koi dukhe ve,

Saamne mai khadungi mahiye.



Chhetti chhetti aaja jaane meriye,

Bade cher tou tuhadi yaad aundiye.



Ik pal vi tuhade baajo reha nai jiunda,

Sab tou khushnaseeb haa mai tussi jo mile tohfa rabb da.



Mai tuhadi si, tuhadi haa, tuhadi hi rahangi,

Tuhade saaha naal hi sadde saah chalde jaani.



Saddi har khushi tuhade naal ve,

Tussi meri zindagi ** jaan aye meriye.



Sadde ehsaasa ch vi rooh jiundi,

Bin chue vi mehsoos kr lendi.



Es pagli nu mera paglu hi samjh sakda,

Tuhade bajo ek pal vi dil nahi lagda.



Raatan nu neend ni aundi,

Tuhade khayalan ch mai khoyi rendi.



Tussi aisi nigaahan mainu takeya,

Mere dil,rooh jaan ch bs ohi chehra vaseya.



Sawere uthde vi sab tou pehla tuhada naam mai lendi,

Tuhanu hi har janam mai os rabb kolu mangdi.



Lawan baahan ch samet kaayenaat assi,

Jado lawo sanu aapde seene naal tussi.



Tuahde naal jahan sadda,

Sab tou anmol tukda ** sadde dil da.



Chand naal chandani je,

Taareyan naal raat ve.



Tuhade naal saddi har zindagi ve,

Sacchiyan mohabbbatan tuhade naal la baithe.



Jithe jithe tussi hove,

Tuhade picche picche sanu hi pave.



Tuhade naam assi kr ditta har janam,

Har dadhkan ch tuhadi chahat haigi sanam.



Saada har mukaam tuhadiyan hi raahan ch,

Jeena marna sab tuhadiyan baahan vich.



Bhaagan wali haa mai jo mileya saanu eho jeya mahiya,

Mainu mera sohneya saddi jaan tou vi piyareya.



Gale ch mangalsutra,

Baneya raksha sutra.



Tuhada naam jado sadde naam nu poora kareya,

Tuhade kol mera dil ve sadde pyaar di nishaniya.



Chhetti chhetti aaja mahiya le ja aapdi jaan nu aapda bna ke,

Hatthan ch mehndi, baahan ch chudiyan, matthe tey sindoor aapde naam da bhar ke.

Aye mere humsafar,
Kya aapko hai khabar.

Meri har khushi sirf aap **,
Dil ki dadhkan aur meri sada hai wo.

Meri pehli aur aakhiri mohaabat ** sirf aap,
Milon dur hain fir bhi har takleef lete bhaap.

Chaha hai sirf aapko chahat se badhkar,
Kabhi kahin nahi jayenge aapko chhodhkar.

Har janam sirf aapke hai naam,
Khuda ko bheja hai humne paigaam.

Hamari har saans sirf aapse hai shuru hoti,
Aapko takleef mein nahi dekh sakti.

Aapke har kadam ke neeche ** haath mere,
Zara si aanch tak na aane denge.

Aapse badhkar kisi ko itna na chaha humne,
Sabse anmol tohfa mila humein rabb se.

Khushnaseeb hain jo aapko paaya,
Hamara dil aapki dadhkano mein samaya.

Mere mahadev meri mohaabat ** tum,
Tumhe chhodhkar kha jayenge hum.

Kasam se jab se mile ** tum humko,
Zindagi ki har khushi mil gayi mujhko.

Kuch paane ki tamanna nahi hai meri,
Khushnaseeb hain jo jud gayi mujhse dadhkane teri.

Sachhi mohabbat sirf hai tumse,
Gehre hote hain rishtey jude jo dil se.

Aapke liye tou khuda se lad jayein hum,
Hamari jaan se pyaare ** tum.

Meri duaon mein itna ** asar,
Aapko lage na kabhi kisi ki nazar.

Mehfooz rakhe khuda aapko,
Aur kuch nahi chahiye mujhko.

Duniya ki khushiyan mile aapko saari,
Sacche dil se dua hai hamari.

Aye mere mahiya,
Wo drrrr humne nikal diya.

Aapse gujarish hai hamari,
Hum sirf aur sirf hain aapki.

Aapka saath janmon janmon tak nibhayenge,
Aapke khatir har imtehaan se lad jayenge.

Kisi ki himmat nahi jo juda kar ske,
Humesha sirf aapke hi rahenge.

Kasam se aapse behad pyaar hain karte,
Sabse jyada aapko khone se darte.

Par ab drrrr nahi lagta humein,
Khud se jyada bharosa aap par karte.

Zindagi chahe kitni karwatein badal le,
Aapki mahiya humesha aapki saath rahe.

Vaada hai hamara aapse,
Khuda se badhkar ** aap mere.

Aye mere saathiya,
Aapki hi hai mahiya.

Aapse hi har subah ** meri aapse hi har shaam,

Saans ke katre katre mein samaya hai bs aapka naam.



Achha lagta hai jis qadar pawah karte ** aap humari,

Ishwar aapki jholi mein daal de khushiyan dher saari.



Itne khushnaseeb hain hum ye baya nahi kar sakte,

Meri zindagi, meri jaan meri rooh hai sirf aapse.



Khuda ka tarasha hua sabse anmol farishta **,

Qismatwale hain hum  jo mile aap humko.



Aapke har kadam par saath hai aapki mahiya,

Beintehaa mohabbat hai aapse saathiya.



Jis din milengi rooh ki rooh se nazar,

Jaane jaan pe kya hoga asar.



Rakhenge humesha aapko dil mein,

Bhar lenge aapko baahon mein.



Aapse pyaara nahi hai koi sanam,

Saath hai hum aapke janam janam.



Aapki muskurahat hai taaqat meri,

Ye jaan sirf hai aapki sirf aapki.



Hum par haqq hai sirf aapka,

Aapki dadhkano se hai ye dil dadhakta.



Rabba is pyaar ko nazar lage,

Humari jodi humesha salamat rahe.



Meri zindagi meri har khushi hai aapse,

Aapko paakar mil liya us rabb se.



Mangu mai ishwar se aapki khushiyan hai meri ye bandagi,

Har janam bs aapke naam ye meri khubsurat zindagi.

khaali si lgti thi phle zindagi ye,
ek paheli si lgti thi zindagi ye,
fir kuch namoone se dost mile,
aur poori si lgne lagi zindagi ye.

Aaye jab dost zindagi main ye,
aayi bahaar kuch alag si ye,
kya kahun inke bare m, bhut anmol hain ye,
jese aasmaan se bheje farishte ** ye.

Jaan bhi de du inhe mange toh ye,
kyunki main janti hu dost kya hein ye,
kbhi nhi bhool skti dosti ko ye,
kyunki adhuri rhegi hmsha zindagi in sbke bina ye.

Aapse hi har subah ** meri aapse hi har shaam,

Saans ke katre katre mein samaya hai bs aapka naam.



Achha lagta hai jis qadar pawah karte ** aap humari,

Ishwar aapki jholi mein daal de khushiyan dher saari.



Itne khushnaseeb hain hum ye baya nahi kar sakte,

Meri zindagi, meri jaan meri rooh hai sirf aapse.



Khuda ka tarasha hua sabse anmol farishta **,

Qismatwale hain hum  jo mile aap humko.



Aapke har kadam par saath hai aapki mahiya,

Beintehaa mohabbat hai aapse saathiya.



Jis din milengi rooh ki rooh se nazar,

Jaane jaan pe kya hoga asar.



Rakhenge humesha aapko dil mein,

Bhar lenge aapko baahon mein.



Aapse pyaara nahi hai koi sanam,

Saath hai hum aapke janam janam.



Aapki muskurahat hai taaqat meri,

Ye jaan sirf hai aapki sirf aapki.



Hum par haqq hai sirf aapka,

Aapki dadhkano se hai ye dil dadhakta.



Rabba is pyaar ko nazar lage,

Humari jodi humesha salamat rahe.



Meri zindagi meri har khushi hai aapse,

Aapko paakar mil liya us rabb se.



Mangu mai ishwar se aapki khushiyan hai meri ye bandagi,

Har janam bs aapke naam ye meri khubsurat zindagi.

Apne hisse ki khusiya hmpe waar diye
sine m apne chpaye gum ko
hme khusiyoon ka uphaar diye
Hr kaaton pe chl kr v
hate jholiyo m khusiyaan dhaal diye
rab K hme mata - pita K naam pe
h jg K do anmol uphaar diye

Ab Yeh Sangeen Sa Sawaal
Phir Sai Kar Raha Hai Bhawaal
Aaakhir Mai Kaun Hu ||

Kya Hu Mai Ek Hawa Ka Jhaukha
Yaa Bas Woh Mitti Ka Anmol Tukda ||

Kya Hu Mai Woh Nadi Ka Paani
Yaa Bas Woh Wruksh Ki Sansaani.

Kya Hu Mai Woh Na Bujti Roshini
Yaaa Bas Woh Kaunai Ki Andheri.

Aaakhir Mai Kaun Hu ||