An asset is what they call web content, but in accounting books the value is zero, because words are not assets. CMS stands for content management system, delivering content through website databases. Everyone emigrates from system to system, firing one when it’s presumed not to function, getting shareholders their gold watches from hungry startups with execs looking duly harried. I’ve gone through many integrations and migrations just like every other jolly content pro who prays to karma or a Kickstarter for all the madness to stop. Look at all the wasted hours of labor and you’ll see much more time spent moving assets from node to container to module to bock to orb to cages that only entrap ourselves. Pity us that we can’t perceive the absurd quicksand, that we can’t quit the unwinnable, reverse course and reckon with the real problem. Storage is for hoarding stooges and text is not a template. It’s a ceremony, un-formulable, not useful within storage vats. Outside of tidiness and vanity, words are wandering like prophets in search of X on a map or xylem in the stem. Which is all to say, you might want to check out my yearling CMS, Zen-content for the zealously organized bodhisattva.