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Apr 2012
Click “Lowes, you can do it we can help”
Click “Dolly comes with everything you see here including stroller, bottle, and bib”
Click “Destroy your enemy with NERF guns”
Click “Play kitchen with real opening oven and microwave, learn to become a mommy just like you’ve always wanted”

We live in a free society, one where we are independent and free to make our own choices....right
We live in a country where anyone can become anything.....don’t we?
Then every time I turn on the TV why am I flooded with heteronormative racist propaganda?
Why is my future daughter forced to work in a kitchen and take care of the baby from age 5 and up?
Why is my future sun told to fight against the evil invaders with nerf guns?
Why are my future neighbors portrayed as white people with picket fences and perfect lawns
I sit down click after click white after white, heterosexual after heterosexual, gender role after gender role.
Pounded into our heads, indoctrinated by elegantly crafted hate speech.
Rhetoric that has become so naturalized it fails to be seriously questioned
Well I will question it!
I will look for answers
I will not sit by and watch our youth be molded into perfect Americans by the “free market”
Hersch Rothmel
Written by
Hersch Rothmel
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